“I think the big idea, as every big idea is, is just one amazing step beyond where we are right now. And I think you think about the Obama campaign, something like Wikipedia, something like the stuff that’s going on on the Internet, the kind that I think of as read write culture. What it really is doing is reviving the sense that people can do something. Not the passive couch potato politics or couch potato culture, but that they can do something. We’re close to making it really effective. I think the next cycle, what you’re going to see in the way politics functions, will be unrecognizable, even from today. But when we’re there, it will be a revival of ideals, aspirations about democracy that will surprise us. The cynicism that we had in the 20th century will look very 20th century.”—Larry Lessig Defends Copyright, Loves Charlie Rose Remixes (via kevintwohy)
Also worthy of mention, Twitter ‘ads’ cost 0. Just need a person to post them.
This makes me realize an interesting point.
B2C sales/marketing/advertising is starting to look more like B2B. In B2B, to get me to buy your product, you need more than exposure/awareness/brand—you need to spend time with me convincing me how to use your product to either save or make money, to alleviate some pain I have. You need to educate me. Brands are starting to have these same sort of interactions with consumers via social media.
“I believe that we’re on the verge of some exponential increases in productivity. Productivity in marketing as the waste of reaching the masses goes away. Productivity in energy as we figure out how to make a renewable process that gives us incremental units of power for free (think about the impact of that for a moment) and productivity in group work and management as we allow the network to do more than let us watch stupid YouTube videos at work. The three biggest expenses of most endeavors (the energy to make it, the people who create it and the marketing that spreads the idea) are about to be overhauled. What a tragedy it will be if we let defensive thinking hold us back.”—Seth’s Blog: The economy, the press and the paradox (via kevintwohy)